It is getting close to this year's major exhibition event for the industry, namely the Hanover Fair. Here, suppliers of microscopic electronic components mix with foundries for huge engine blocks. You will find suppliers of every kind of machine and tool that you can imagine. And of course software and the latest within AI, AR, and VR technologies. Luckily for us, all the visitors are gathered in one area. But this is an area the size of a couple of sports halls! A few days and comfortable shoes are recommended in order to cover the entire fair. Fortunately, there are restaurants and opportunities to cool off with a Bavarian beer in strategic locations…
Two years ago we had a great visitor to the stand when the EU’s then commercial commissioner, Cecilia Malmström, popped in.
This year, Sweden is the designated partner country, which makes it even more fun to exhibit. It is also particularly interesting that the main thread of Sweden's message is”Innovation & Collaboration”, because that is exactly how Easy-Laser perceives our road to success. Real innovation takes place together with our customers and users. Listening to them, and being faithful to our name and core value "easy" when developing new products has made us one of the largest in the industry. Swing by our stand and test our latest laser measurement systems in the XT series with the ground-breaking cross-platform concept.
We will of course be demonstrating the XT-system with its intuitive interface (with some new features…).
P.S. …and then there is this constant mix-up of Sweden and Switzerland. Here are some distinctions:
Scandinavia, population 10 million, >3200 km coastline, 2100 m high mountains, Ericsson, SSAB, IKEA, H&M, Volvo, Spotify, Easy-Laser (!), Björn Borg. Famous for meatballs, the Nobel Prize and Candy Crush Saga. Famous concepts are “fika” (long coffee break with your friends) and “lagom” (not too much and not too little!).
South Europe, population 8.5 million, no coastline, >4000 m high alps, UBS Group, Credit Suisse Group, Nestlé, Novartis, Roger Federer. Famous for chocolate, fine watches and the Swiss army knife. Famous concept: “bank secrecy”.